It's a little bit of a mystery what goes on in the color room while we mix up the magic that changes your hair color, and it's pretty likely that no one has ever shared with you what products they use and why! We brought BIG Pro into The Hair Tailor just over a year ago and we are OBSESSED! Today we're sharing why we love BIG pro and choose to use it on all of our amazing clients!
It's kind of a long story, but....
Most hair colors contain ammonia. You've probably heard of it, it's a common household cleaning product and it has a very distinct smell....but ammonia is a powerful ingredient found in hair color that helps open the cuticle layer of your hair, allowing the color pigment to penetrate into the cortex of the hair and stay put, making your color last longer. In recent years, there has been a TON of research done on the effects of ammonia in hair color, and what scientists found is that the vapors from ammonia can cause long term damage to the lungs to anyone exposed to the ammonia vapors in high doses for extended periods of time. EEK! Sooooo hair color developers, in order to protect against the effects of the ammonia vapors, removed ammonia from the formulations completely and created MEA: a synthetic ammonia-like molecule that works similarly to real ammonia, just without the odor. But a few year into the "ammonia-free hair color" craze, they discovered that MEA can actually have negative effects on the health of your hair. Because MEA is synthetic, it doesn't work as well as ammonia, and can even leave residual chemicals after your color service is over. It has been shown to increase color fade, cause dryness, and weaken the hair.
So where does BIG Pro fit into all of this?
Big is color line that uses ammonia. but it has a new ammonia encapsulation technology that reduces inhalation and irritation by up to 90% AKA it uses the power 0f ammonia without the harmful vapors! So, now that we got that out of the way, here's a list of other reasons it will benefit you!
Why we love BIG
- No more ammonia vapors: healthier lungs for your stylist and for you!
- Faster color appointments: Big Color processes on average in 15-20 minutes, 50% faster than other standard color lines.
- Reduced chemical exposure: Scientists claim that under ideal conditions, the average healthy persons capacity to defend against substantial chemical absorption, during oxidation processing is approximately 15 – 20 minutes… BIG Pro’s standard processing times are approximately 15 – 20 minutes.
- Improved elasticity and shine: BIG's bond building formulas and ABk-C Complex add in extra strength and shine to lackluster hair.
- Personalized color: The color line was created to mix and blend for customized color services instead of one flat, all-over color from a single tube.
- Improved look and feel the more you color: because of the bond building formula, you hair quality actually improves over time.
- Natural looking translucency with softer grow-out: The natural, multi-chromatic appearance of BIG Pro colors tends to grow-out with softer, more blended lines of demarcation.
- No post color service chemical smell or waxy feel: The color easily washes free from the hair leaving NO chemical or waxy residue.
- Dermatologically tested only on humans: BIG PRO is Fragrance Free, Gluten Free, SLS Free, Paraben Free, Silicone Free, Vegan
- Anti-aging properties: BIG PRO Technologies fight free radicals, subtly softens, covers, colors, brightens and tones for a natural, lustrous youthful appearance.
We love BIG color and are so proud to use it in all of our color services. We know you will love it as much as we do!!